JCB Lakeside Walk

Updated: July 5, 2025
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Walk Highlights

Location:
Uttoxeter
Postcode:
ST14 5JP
Parking:

Parking: There is a dedicated, free car park for visitors to the JCB Story and Lakeside Walk. Follow signage for "Visitor Parking" upon arrival at the JCB World Headquarters site. Parking is usually ample but can be busy, especially during visitor centre opening hours or event days.

Distance:
1.20 miles
Time:
0.60 hours
Difficulty:
Easy
Terrain:

Terrain: A very well-maintained and predominantly flat walk. The paths around the lake are generally wide, firm, and surfaced (often tarmac or compacted gravel), designed for easy walking. There are no significant inclines or declines. Paths are typically clean and dry, though some grassy verges might become damp after rain. Sturdy, comfortable walking shoes are recommended.

Accessibility: The JCB Lakeside Walk is highly accessible. Its wide, flat, and well-surfaced paths make it very suitable for pushchairs, wheelchairs, and less mobile walkers. The route is designed for easy navigation around the lake.

Accessibility:
Yes
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Engineering and Ecology: JCB Lakeside Walk, Staffordshire

Location: JCB Lakeside Walk, Rocester, Uttoxeter, Staffordshire, ST14 5JP (This postcode is for the JCB World Headquarters, which the walk is part of.)


 

The Walk: A Unique Lakeside Loop

 

This suggested walk offers a straightforward and scenic circular route around the lake, typically around 1.23 miles, providing a peaceful escape with an interesting backdrop.

  1. Starting from the Visitor Car Park: From the designated visitor car park, follow the signs for the "Lakeside Walk." You'll quickly find yourself on the wide path that encircles the main lake.

  2. The Lakeside Circuit (On Lead): Follow the well-maintained path that largely hugs the shoreline. This provides a very pleasant and easy walk with constant views of the calm water, often reflecting the impressive JCB World Headquarters building and the surrounding landscaped grounds. Keep your dog calmly on their lead along this entire path.

  3. Architectural & Natural Views: Enjoy the unique blend of modern architecture and natural beauty. The lake is a focal point, and you'll see various waterfowl. The path is often lined with trees and carefully maintained planting.

  4. Wildlife Awareness: Despite being part of a corporate campus, the lake is home to ducks, swans, and other bird species. Be mindful of any sensitive areas. Keep your dog from disturbing wildlife.

  5. Passing the JCB Story: The walk passes close to "The JCB Story" visitor experience building. While dogs are not permitted inside this building (except assistance dogs), you can enjoy the exterior views.

  6. Complete the Loop: Continue following the path until you have completed a full circuit of the lake, bringing you back to your starting car park.


 

Important Considerations for Your Walk

  • DOGS MUST BE KEPT ON A LEAD AT ALL TIMES: This is a strict and non-negotiable rule at the JCB Lakeside Walk to ensure the safety and enjoyment of all visitors, and to protect the managed environment.

  • Water Safety: The lake contains deep water. Keep your dog away from the water's edge and do not allow them to swim due to potential hazards and to protect water quality.

  • Noise: While generally peaceful, you are on an active corporate site. You might hear sounds associated with JCB operations or vehicle movements in the distance.

  • Water for Dogs: Bring plenty of fresh water for your dog, especially on warmer days, as there are no specific public drinking water facilities for dogs on the walk itself.

  • Dog Waste: Please be a responsible dog owner and always clean up after your dog. Use the bins provided in the car park and along the walk.

  • Shared Space: The path is popular with other walkers, visitors, and employees. Be courteous and share the path respectfully.

  • Facilities: Toilets and a café are available within the JCB Story building (check for dog-friendly outdoor seating if available).


 

Why Your Dog Will Still Enjoy This Walk (Even on a Lead)

  • Fresh Air & Exercise: A pleasant, easy walk in a well-kept environment.

  • Rich Scents: The mix of landscaped greenery and waterside provides new smells.

  • Wildlife Engagement: Dogs can be interested in the sights and sounds of waterfowl and other creatures from a distance.

  • Focused Bonding Time: Walking on a lead in a new and interesting environment provides valuable quality time between you and your canine companion.

  • Unique Scenery: A distinctive backdrop of modern architecture combined with natural elements.



Overall:

The JCB Lakeside Walk offers a unique, accessible, and very pleasant dog walking experience in Staffordshire. With its well-maintained paths, tranquil lake, and interesting corporate setting, it's an excellent choice for a calming yet stimulating outing with your four-legged friend. Just remember to adhere strictly to the on-lead rule to ensure a respectful and enjoyable visit for everyone.

Image: © Copyright Bill Boaden and licensed for reuse under this Creative Commons Licence.

Information Accuracy

Conditions can change. Please verify critical information locally. Your safety is your responsibility.

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